Wednesday, April 5, 2017
Italian wine online less than 2% of total off-trade sales
Online less than 2% of total “off-trade” sales, but it grows every year in double digit.
Italian market e-commerce is still far behind other countries where online has long ago exceeded the incidence of 10%, such as France and U.K., or even reached 20%, such as China.
The typical buyer, according to a study by Nomisma Wine Monitor in collaboration with vino75.com, has an average age of 48 years and pays 13 euro per bottle, with a clear preference for red wines.
Read the full article [ITA]